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Sally Wiener Grotta
Writer, Speaker, Consultant & Analyst
Sally Wiener Grotta is an award-winning writer and internationally recognized expert in consumer electronics, digital photography and everyday technology. In fact, among technology insiders, her renown is such that she is a "one-name" phenomenon. As one editor has said, "Everyone in the know knows Sally."
Among Sally's books are “PC Magazine Digital SLR Photography Solutions" (John Wiley) and "Shooting for Dollars: Simple Photo Techniques for Greater eBay Profits" (Peachpit Press), co-authored with her husband, Daniel Grotta. She has written more than 1,000 articles, essays, features, columns and reviews for scores of magazines and newspapers, including Family PC, Lear’s Magazine, Popular Science, Islands Magazine, Parade, CNET, The Robb Report, and many more. As a Contributing Editor to PC Magazine, she was the co-winner (with Daniel Grotta) of the prestigious Computer Press Association Award for the Best Product Review of the Year. Her very popular series of indepth explanations of just how digital cameras, image sensors and camera optics work can still be found online at ExtremeTech.com. In addition to books and magazine articles, she writes white papers, reviewers guides, product critiques, competitive analyses, and technology overviews for private clients. An internet search on her name will bring up literally hundreds of hits – mostly links to her many reviews and articles.
Sally’s charisma, ease and personal presence, coupled with her common-sense knowledge and no-nonsense insights makes her a popular public speaker for conferences, seminars and lectures. Some of the venues where she has spoken include Comdex, PhotoPlus, Seybold, Photo Marketing Association, Digital Imaging Marketing Association, Macworld, the Benjamin Franklin Institute, etc. Various TV and radio shows have turned to Sally for lively, interesting and fun segments on digital cameras and other consumer electronics. She was on the faculty at the short-lived, but prestigious Kodak Center for Creative Imaging in Camden, Maine, and has taught digital photography at the International Center for Photography (NYC).
Consultant & Analyst
Respected for her indepth product and productivity analyses and bug-finding testing, Sally’s clients turn to her as a consultant on user interfaces, software R&D, competitive analyses, technology white papers and integrating technology into a business workflow. She is particularly well known for her expert analyses of graphics software implementation and R&D, color management, imaging workflow, digital photography, scanning, and other aspects of using pictures in computing, communications, publications and on the Web. Sally is also the Vice-President of DigitalBenchmarks, the private independent digital imaging test lab and consulting service.